PR1776 founder Michael Mills brings a unique reputation management pedigree and insight to client “brand” needs, having worked in politics, the non-profit sector, public relations/public affairs agencies and in Corporate America, for Wal-Mart. PR1776 believes that clients must build, protect and enhance “360-degrees” of their reputation in order to succeed in today’s global marketplace. Mills and his team of award-winning talent draw upon lessons from the following experiences to ensure client reputations are protected, nurtured and expanded:
Wal-Mart Stores, Inc.: led PR, Corporate Social Responsibility, public affairs, crisis, charitable and B2C activities across the southeast for the Fortune “Global #1 Company,” driving reputation approach from bunker mentality to “solution provider”
Non-profits: launched, promoted and secured funding for non-profits including Coalition for a Voting America, Vote for America-Georgia (w/Rebecca Lieberman), Hands on Network/Points of Light Foundation, Communities in Schools, Georgia Breast Cancer Coalition, just to name a few
Public Relations: led the full spectrum of PR activities for Wal-Mart, communications21 and Hayslett Sorrel
Government: legislative aide to Georgia Secretary of State Lewis Massey and campaign press secretary for victorious (and two-term) Georgia Lieutenant Governor Mark Taylor
Public Policy/Education: Chief architect of policy, coalition and grassroots strategies for a range of issues and clients: Kyoto Protocol and global climate change, health care, National Highway Traffic Safety Administration, Metro Atlanta Chamber of Commerce Clean Water Task Force and many others