Corporations, non-profits, governments and individual “brands” are increasingly squeezed by a flattening globe. They are experiencing increased competition, scrutiny, accountability and “white noise” in the marketplace – and diminished access to traditional media.

Brands must differentiate themselves to reach and exceed their goals, which requires: a complete and articulate image and message; channels and tools to effectively tell their story to various audiences (governments, customers, donors, critics and influencers); and the right relationships to be heard above the din. Effectively communicating to the right audiences, at the right time and with the right message is required in this 24/7 media, iPod, blog, myspace and Blackberry-driven society.

PR1776 delivers “revolutionary communications” services to build, protect and enhance client brands so they survive and flourish in this competitive global environment.

Ambassador Bureaus: effectively communicating brand values in ways that drive action

PR1776 ambassador programs identify and train a pool of capable spokespeople who can make client brands relevant and personal to internal and external stakeholders. These trainings go beyond typical programs, which focus only on the basic mechanics of delivery. We also teach participants how to connect on an emotional level with audiences to drive desired outcomes and action.

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